Here is the third installment of my exploration of the world of Twitter (the “Twitterverse”). My Twitter ID is @InnConsultant. Follow me if you like what I am saying.
In Part I and Part II, I discussed how I first got into Social Media, and how I got hooked on it. I found it a [...]
Archive for the ‘web marketing’ Category
Twitter for Bed and Breakfasts 3.0
Posted in web marketing on April 27, 2009 | Leave a Comment »
Twitter 1.0 and Bed and Breakfasts
Posted in Blogging, Branding Your Bed and Breakfast, Hints & Tips, Hints/Tips, Innkeeper trends, Innkeeping advice, Marketing Your Bed and Breakfast, web marketing on March 12, 2009 | Leave a Comment »
This is my first week as part of the Tweople in the Twitterverse. I am trying to discover if Twitter, the new explosion in the Social Media World, is worthy of the time. Is it something that can help Innkeepers connect to their guests and build loyal travelers? My initial conclusion is a resounding Tweet [...]
Recession Reality for Bed and Breakfast Inns.
Posted in Bed & Breakfast Consulting, Bed & Breakfast Operations, Business Profitability, Discounted Rates, Expense and Income Tracking, Financial Results, Innkeeper trends, Innkeeping advice, Optimizing Results, Yield Management, web marketing on March 2, 2009 | Leave a Comment »
1. The Numbers Don’t Lie? Once again we are faced with an incredible array of numbers coming out of respected professionals who are trying to figure out the impact of the National recession. The problem is that the numbers can be made to say anything, but a careful review will show that no matter whose [...]
Operating a Bed & Breakfast – Complacency Spells Trouble!
Posted in Bed & Breakfast Consulting, Branding Your Bed and Breakfast, Business Profitability, Discounted Rates, Financial Results, Inn Financials, Innkeeping advice, Marketing Your Bed and Breakfast, Optimizing Results, Yield Management, web marketing on November 20, 2008 | Leave a Comment »
The most recent news from the Hospitality Industry is not good for Innkeepers. Hotel REIT giant, LaSalle Properties announced it was cutting 20% from its hotel staffing (mostly run by large hotel management companies) and has rescinded its 2008 guidance to the stock market. LaSalle reported that its Revpar (revenue per available room) decreased by [...]
Blogging Your Way to a Successful Bed and Breakfast
Posted in Blogging, Marketing Your Bed and Breakfast, web marketing on April 24, 2008 | Leave a Comment »
At a recent meeting of Innkeepers, we had a discussion of Blogs, and, particularly, why would an Innkeeper spend the time to create and keep up a good blog? The answer is kind of simple. Do you want to have a successful website or do you want to continue to struggle for visibility on the [...]
Innkeepers Responding to Trip Advisor
Posted in Tripadvisor, web marketing on February 5, 2008 | 2 Comments »
We all know about Trip Advisor and what it can do to the travel industry. The ability for guests to post their honest opinions about a property can be valuable. We also have to keep in mind that it is very difficult to please 100% of the people, 100% of the time. However, it seems [...]
PAII Conference
Posted in Alcohol Safety, Exit Strategies, Food Safety, Innkeeper Presentations, Marketing Your Bed and Breakfast, PAII, PAII Conference, web marketing on April 18, 2007 | Leave a Comment »
We recently attended the 2007 PAII Conference in Myrtle Beach, South Carolina. If you are an Innkeeper or want to become an Innkeeper someday, you should make a point to attend these Conferences. The PAII Conferences and trade shows are not only a great opportunity to network, but they are also a source of inspiration. [...]
E-Mail Address Are Important!
Posted in Innkeeping advice, Marketing Your Bed and Breakfast, web marketing on April 16, 2007 | Leave a Comment »
Recently we attended a national conference and happened to gather a sizable number of business cards from innkeepers requesting additional information from us. We are always happy to respond and answer questions and to forward additional information. We came back from the conference and started to work on fulfilling the requests. We sat down, separated [...]
